Momofuku Milk Bar

Momofuku Milk Bar

Web Design

Momofuku Milk Bar is an award-winning bakery founded by Chef Christina Tosi in New York City that is known worldwide for its whimsical, playful desserts.

The challenge of this project was to find an e-commerce website whose design and usability could be improved on, while retaining the brand's identity. At the time of this project, Momofuku Milk Bar had a website that was aesthetically dated and busy in terms of colors, typography and navigation. My solution was to dial back the intensity with a soft color palette of grays and an orange accent, simplify the navigation to six main categories, and feature bigger, better photographs of their products.

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